What We Did
When Jack Eye Jones released his debut album, Summer Nights, his record label turned to us to help launch the record with a highly targeted Instagram advertising campaign.
What We Achieved
We targeted a range of different audiences to gauge interest for the album, and to test the play and download rates from these different sets of people. We exclusively ran this campaign on Instagram whilst the platform was in it’s infancy in terms of advertising, but the Facebook targeting system that powers it gave us the ability to target fans of similar artists, those that had collaborated on the record, and fans of the genre more widely.
This led to a highly successful launch for Jack Eye Jones which has been followed up by profitable single launches off the back of the album.