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WOW 247

What We Did

We helped WOW247 relaunch their website by running a large scale social advertising campaign to reach their target audience in a new way.

What We Achieved

2.3m

Impressions

7

Cities Targeted

Who are WOW247?

WOW247 (What’s On Where) are a popular national events site, showcasing the best of what’s on in your local area.  WOW247 is owned and operated by regional publishers, Johnston Press.

Our Approach

WOW247 has been operational for a few years, but decided to relaunch their site with a new cleaner design. Datify were commissioned to help support this launch with social advertising campaigns across Facebook.

We ran ads across Bristol, Cardiff, Manchester, Edinburgh, Glasgow, Leeds, and Sheffield to raise awareness for the new website. This led to large numbers of users using WOW247 for the first time and engaging with their content over time.

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