How Non-Profits Can Win At Facebook Marketing

On the whole non-profit organisations don’t often have a large budget to spend on Facebook marketing, as compared with their counterparts in the business world. With the exception of the elite, well-funded charities, non-profits need to be smarter than most to get ahead and make the best of their social presence. This quick guide will provide some useful tips to help you in your quest for social greatness. Continue reading →

Using Data To Lower Your Facebook CPA > eMetrics

The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014.

If you want to read this along with the slides, they can be viewed from slideshare below:

Transcript

Good afternoon. What a great conference this has been so far, I’ve certainly learned a lot and hopefully you have too. My session is going to continue the marketing data theme, by covering the topic of “Using Data To Lower Your Facebook Cost Per Acquisition”. First of all though, who am I? I’m Ben Harper, co-founder of Datify, and the token British person on the bill! You can reach me on any of these details, and please feel free to tweet me @benharper87 at any time during or after with any questions or comments. Continue reading →

Facebook

How To Take Advantage Of Facebook’s Trending Content

Facebook has finally launched trending content for some users. This roll out has been long anticipated since Facebook launched hashtags officially last year. The presence of the trending content section gives businesses on Facebook new opportunities to increase their reach and their brand awareness in a natural way. Continue reading →

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