What We Did
Initially, we made our first point of call to improve the website and ensure all the service pages had the required information and images.
Once the website was optimised, and call-to-actions had been improved we implemented a robust content strategy that would ensure MC Country Services were providing their users with useful and informative content about paddock maintenance and equine care.
Resources and guides, in particular, proved most successful in helping MC Country Services be found for key search terms, and also converted a significant amount of traffic that saw a dramatic increase in revenue.
Alongside the onsite work, our team secured MC Country Services several placements in industry specific magazines and platforms that were relevant to their audience of land owners and small holdings.
“Datify have immersed themselves into our industry in order to help us gain the best results from our digital presence. It’s a niche area and the Datify team are always coming up with new ideas to help improve conversions” – Mike Ramsey
What We Achieved
Digital PR Placements
Increase in Orgainic Visibility
Paddock maintenance contractors, MC Country Services, reached out to the Datify team seeking to improve their visibility online and become more digitally led.
While their services are location specific, they were struggling to be found for common search terms in the industry due to a significant lack of content on the website.
Our goal at Datify was not only to increase their organic visibility within Google, but also to improve the conversion rate of the website to ensure users were able to find the information they needed, and contact MC Country Services with ease.