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Time Out London

What We Did

Time Out London are the undisputed authority on London life. With a digital and print presence covering 2.5m people every single week, Time Out are one of the most prominent media outlets in the country.

We’ve generated 17 million relevant impressions across our social ad campaigns to date, and driven high levels of return on investment. Our advanced social targeting has seen clickthrough rates of 2.6% with low cost per click figures being achieved. We’ve seen particular success with the Time Out card, leading to a high level of sales.

What We Achieved

17m

Impressions Served

2.6%

Clickthrough Rate

7

New City Launches

Our Approach

Our primary aim has been to drive returns through social media advertising campaigns for Time Out. To date we’ve run multiple campaigns, with aims being as varied as generating nominations and votes for Londoner’s favourite local businesses, launching Time Out into seven new cities, and directly driving sales of the Time Out card. We’re constantly finding new ways to optimise campaigns for better results as a result of this activity.

We started the process by generating our unique audience insight into the Time Out audience. By understanding who they are and what they do at a deep level, we’ve been able to find a similar audience in other cities as Time Out has rolled into new markets, and find more people with a higher propensity to interact or buy the Time Out card within London.

What They Said

Datify have been fantastic in running our social media campaigns. Their understanding of data allows them to target the right people, and optimise our campaigns for success!

Fern Atkinson, Campaign Manager

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