What We Did
What We Achieved
New City Launches
Our primary aim has been to drive returns through social media advertising campaigns for Time Out. To date we’ve run multiple campaigns, with aims being as varied as generating nominations and votes for Londoner’s favourite local businesses, launching Time Out into seven new cities, and directly driving sales of the Time Out card. We’re constantly finding new ways to optimise campaigns for better results as a result of this activity.
We started the process by generating our unique audience insight into the Time Out audience. By understanding who they are and what they do at a deep level, we’ve been able to find a similar audience in other cities as Time Out has rolled into new markets, and find more people with a higher propensity to interact or buy the Time Out card within London.
What They Said
Datify have been fantastic in running our social media campaigns. Their understanding of data allows them to target the right people, and optimise our campaigns for success!
Fern Atkinson, Campaign Manager