Creating a paid media plan is massively important, particularly when you are embarking on a large scale campaign. The purpose of the paid media plan is to focus your attention, calculate your efforts, and ensure that you are not taking a scatter gun approach without being data informed. Continue reading
All posts in Remarketing
Remarketing is a hugely powerful way of re-engaging with potential customers who have visited your website. Advertisers now have the capacity to remarket to browsers of their site across the Google Display Network and Facebook in an intelligent way.
Regardless of your marketing strategy as a whole, remarketing should play an important role in your marketing mix. The majority of users do not buy on the first visit to a website, regardless of acquisition channel. Even with all of the intent shown in organic & paid search, the social recommendation element of social and the advantages of other channels - it is very hard to convince a user to buy first time. Continue reading
