Remarketing is a hugely powerful way of re-engaging with potential customers who have visited your website. Advertisers now have the capacity to remarket to browsers of their site across the Google Display Network and Facebook in an intelligent way.
Regardless of your marketing strategy as a whole, remarketing should play an important role in your marketing mix. The majority of users do not buy on the first visit to a website, regardless of acquisition channel. Even with all of the intent shown in organic & paid search, the social recommendation element of social and the advantages of other channels - it is very hard to convince a user to buy first time. Continue reading
