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Why Pinterest Matters… The Beginner’s Guide To Pinterest
Who’s On Pinterest… And What Are They Pinning About? So, before we start, let’s take a little look at who uses Pinterest, shall we? From the above infographic, it’s easy to tell that women far outnumber men as users on this popular social network, four to one. They’re pinning about Food and Drink, DIY and Crafts, and Home D&... -
How to Improve Your Local Search Rankings
Fed up of not ranking for those local phrases? Well its time you did something about it. It’s safe to say that local search is becoming more and more important, whether you’re a local sandwich bar or a national domino’s pizza chain, a local SEO strategy is key to driving more customers through your shop doors. Ever since Google’s Hummingbird updat... -
Why Has Google Gone Against Authorship?
This isn’t going to be a instructive or educational post, just a pure rant from me about Google and how they get away with promising one thing and then doing the complete opposite. There’s probably 20 things I could discuss here but the one that really got my eye was their decision to remove authorship and Google + circles from their SERPs. Mos... -
How Effective Are Facebook Ads?
With the effectiveness of Facebook advertising consistently being called into question, we decided to pull together some of the key stats around the debate in one visual place. Find out more below: We find that Facebook ads are one of the best ways to generate ROI consistently for our clients. We have no allegiance to any platform, and buy media from many... -
Outreach Etiquette & Tips
A huge aspect of content marketing now revolves around good PR. You need to be building – and maintaining – relationships left, right and centre in order to effectively promote and help brand the clients you work with, not just for search engine rankings, but for real consumers to discover. Speaking to people who run websites or blogs online is...