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So Long, Exact Match

You know when there’s a feeling of inevitability that something is going to come to an end? Well, that’s how it’s been with Google AdWords exact match keywords for a while now. For years,...

PPC Changes in 2016

Change is good, right? Google are no strangers when it comes to changes, and AdWords being a lucrative market for them, means they like to change things up a bit. But it seems they...