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ChatBots – Are they worth it?

Remember the days when, if you wanted to complain to a company, you were required to spend an age on the phone listening to the rage-inducing hold music (seriously, that music is business suicide)...

How To Reduce CPC in AdWords

When you think of running ads in Google Adwords, what are the first words that pop into your head? For many it’ll be words like “expensive”, “waste”, and “increasing costs”. It’s a common theme,...