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5 Tactics To Improve Your PPC Campaign

Pay-per-click advertising has struck a balance whereby it appears easy enough for the uninitiated to give it a go and get some results, but complicated enough that agencies can thrive by adding their experience...

A Guide to Longtail Keywords

There’s a reason that paid search marketers get excited when you start talking to them about longtail keywords – they generally convert better, and cost less per click. However, there are a number of...