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How To Reduce CPC in AdWords

When you think of running ads in Google Adwords, what are the first words that pop into your head? For many it’ll be words like “expensive”, “waste”, and “increasing costs”. It’s a common theme,...

So Long, Exact Match

You know when there’s a feeling of inevitability that something is going to come to an end? Well, that’s how it’s been with Google AdWords exact match keywords for a while now. For years,...