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Is Your Site Affected By Penguin?
Would you know if your site had been affected by Google Penguin? Many site owners are unaware that their site has been affected, so we’ve put together a very brief but handy guide to show you the kind of data you’d expect to see if you were suffering from the Penguin filter on Google: Is Your Site Affected By Penguin? from Ben Harper... -
Facebook v Google: Revenue Wars
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we’ve outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We’ve also g... -
How To Take Advantage Of Facebook’s Trending Content
Facebook has finally launched trending content for some users. This roll out has been long anticipated since Facebook launched hashtags officially last year. The presence of the trending content section gives businesses on Facebook new opportunities to increase their reach and their brand awareness in a natural way. Our video below talks ... -
Early Results From Twitter Advertising
Twitter advertising’s self serve platform has now been live in the UK for a couple of months, however few results have emerged publicly. We’ve been running a few campaigns recently that have seen some interesting results, and some really positive return on investment for our clients. From a platform perspective, it’s really interest... -
Why Remarketing Should Be A Crucial Element Of Your Marketing Mix
Remarketing is a hugely powerful way of re-engaging with potential customers who have visited your website. Advertisers now have the capacity to remarket to browsers of their site across the Google Display Network and Facebook in an intelligent way. Regardless of your marketing strategy as a whole, remarketing should play an important role in your marketi...