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Biddable World Live Roundup
Biddable World is the latest event by the organiser of the Content Marketing Show & BrightonSEO - Kelvin Newman. The event took place on January 21st 2014 at the Institute of Education in London. The Datify team were in attendance, both to see some great speakers from around the industry, and to support Ben in his talk on “How & W... -
How & Why To Become a Power Editor Power User
The following is a rough transcript of Ben Harper’s presentation at Biddable World on 21st January 2014 on “How & Why To Become A Power Editor Power User”. You can follow the slides when reading the transcript by viewing below: Biddable World: How & Why To Become a Power Editor Power User from Ben Harper Transcript Hi... -
The Role Of PPC In Your Organic Strategy
Paid & organic search are often seen as completely separate by brands and agencies alike. In fact the strategy and implementation for both aspects should go hand in hand. As controlling your organic traffic through SEO becomes continually harder, many marketers have felt that paid search is the only way to go. The statistics seem to back th... -
Target Your Facebook Campaigns By What Users Studied
Facebook already has hugely powerful targeting options due to the wealth of data they possess on their users. Yesterday, they took this a step further with the launch of the ability to target users based on what they studied, or based on what they are currently studying. This move allows advertisers to target: Anyone who studied in a certain field, ... -
Why You Might Not Want To Increase Your Total Conversion Rate
Conversion rate optimisation is the quest to improve your conversion rate to generate higher returns from your website’s traffic. However, it is not always beneficial to increase your total conversion rate. That may sound like a strange thing to say, but the real goal should always be to move the needle on your return on investment, and t...