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The End Of Sponsored Stories
Facebook have announced that sponsored stories will be removed as an option by April 9th 2014. This is in a move to simplify the Facebook advertising system, and we feel it will have a positive effect on the overall user experience, and encourage brands to up their game in terms of targeting, leading to better results. Watch the video below for our f... -
The Value Of Competitor Analysis On Social Media
We strongly believe that no matter how seriously you take your social media activity, you should focus at least some of your time in analysing your competition. The below presentation gives you a quick overview of what metrics are available in a competitive sense on the social media platforms, and some handy tips for how to present them to maximise insight... -
The Datification of Marketing
Datification is the process of taking an activity or process and turning it into data. There are plenty of examples of this in our world thanks to new technology that has allowed us to track a wide variety of personal and business metrics. For example, apps like MapMyRun track your route, your fastest speed, average speed, calories burned and other key f... -
Our View On Twitter’s Advertising Targeting Options
Twitter’s self serve advertising platform finally launched into the UK this November, and has already made a name for itself as a very useful platform for advertisers. We have personally seen strong results from Twitter advertising when promoting our recent social media eBook to relevant members of the Twitter community, and therefore understand the ... -
It’s Not Facebook, It’s You
A lot has been written about the problems facing Facebook advertising in 2013. Here, I give my thoughts on the platform to argue that actually a lot of the issues are down to sloppy advertising campaigns by agencies and brands. Not targeting adverts properly leads to a poor user experience, and a growing frustration with the adverts & Facebook in...