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eMetrics San Francisco
We’re proud to announce that I will be speaking at the eMetrics summit in San Francisco on the 19th March. The conference runs 16-20th March, and brings together the marketing world in a conference focussed on data and metrics. My talk is titled “Using Data To Lower Your Facebook CPA’s”. This will cover our three step process for ... -
7 Metrics You Must Measure On Google Analytics
As a data focussed agency, Google Analytics is our bread and butter. It is the starting point for most of our work - it helps inform strategy, provides results, and can be used to suggest which advanced data sets to look into first. Because of our love for Analytics, we’ve decided to share with you 7 key metrics that you have to be measuring an... -
Facebook Core Audiences Are Coming
Facebook has announced that ‘core audiences’ are being rolled out in the coming weeks. This again changes the ad creation flow slightly within the platform, and also adds some interesting new options. Facebook continues to change it’s system regularly with new rollouts in the quest to monetise the platform as strongly as possi... -
Why You Need To Boost Your Facebook Content
So, you’ve got your Facebook page up and running but all of a sudden your organic reach is dropping. This is common, and is down to two main factors: - Lack of, or declining engagement - Increasing competition for your audience’s attention What can you do about? Well, with Facebook, you can boost your posts to achieve a consistent l... -
Which Nation Leads The Sochi Social Media Medal Table?
The Winter Olympics in Sochi, Russia is well under way. But, who is leading the social media medal table? We’ve had a dig into some social media data to see which nation is in the lead. Firstly, we’ve looked at the number of Twitter mentions for key countries as compared to their medal counts (all data 01/02/2014 - 11/02...