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Creating a Paid Digital Media Plan
Creating a paid media plan is massively important, particularly when you are embarking on a large scale campaign. The purpose of the paid media plan is to focus your attention, calculate your efforts, and ensure that you are not taking a scatter gun approach without being data informed. The key to your media plan is to quantify your plan, based on a ... -
Using Data To Lower Your Facebook CPA > eMetrics
The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014. If you want to read this along with the slides, they can be viewed from slideshare below: How To Use Data To Lower Your Facebook CPA: eMetrics Summit from Ben Harper Transcript Good afternoon. What a great conference this has been so far, I’... -
eMetrics San Francisco Roundup
So the time has finally come for eMetrics in San Francisco. eMetrics is one of the biggest gatherings of data and insight professionals across the globe, and we’re lucky enough to be speaking at the event. In this blog we’ll keep a live update of the most interesting quotes and stats that come out from the variety of speakers. As there are thre... -
Using Call To Action Buttons On Facebook
In February, Facebook added the ability to add call to action buttons to newsfeed based ads. This means that advertisers can now tempt users with the following call to action messages direct in their newsfeed ads: Here’s an example of how the ads can look with the call to action fixed in the bottom right corner: If you use Facebook adve... -
Creating Content That Converts
Most businesses now accept that they need to create content as part of their digital marketing strategy, but how do you create content that converts? Content that drives sales, sign ups, and engagement is key to driving return on investment from your content marketing, and here’s how to get started. Respect Your Audience This is a great ...