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Are you a digital marketing rockstar?
No matter your role, level of experience, or industry, a lot of people still fancy themselves as a bit of a digital marketing rockstar. Even the folk in the IT department often think they know it all. Well, it’s time to stop hiding behind your screens and put your real-life knowledge to the test with our digital marketing rockstar quiz! Our qui... -
When Social Media Gets Too ‘Social’
In the world of Social Media, the aim is to get as many people talking about your brand as possible, and to promote the brand ethos in everything you do. Whilst it’s definitely marketing, it’s the aspect that most gives the company a voice, and so we’re reminded not to be too ‘salesy’ or too promotional. In fact, we’re o... -
Product Listing Ads: Optimise To Succeed
Product Listing Ads (PLAs) are a fantastic advertising option that, if used well, can generate a highly positive ROI. Whilst there was plenty of uproar when Google moved PLA’s into an exclusively paid model, this has actually helped create more opportunity to succeed as poor quality items aren’t being advertised and therefore the shopping exper...