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Why Has Google Gone Against Authorship?
This isn’t going to be a instructive or educational post, just a pure rant from me about Google and how they get away with promising one thing and then doing the complete opposite. There’s probably 20 things I could discuss here but the one that really got my eye was their decision to remove authorship and Google + circles from their SERPs. Mos... -
Why You Should Outsource Your Content Marketing
Content marketing is the here and now of digital marketing. According to Mashable, 62% of companies outsourced their content marketing to an agency, or combination of agencies in 2013. However, many companies are still having the debate as to whether to let something so integral to their business be outsourced. At this point, it’s worth n... -
Is Your Site Affected By Penguin?
Would you know if your site had been affected by Google Penguin? Many site owners are unaware that their site has been affected, so we’ve put together a very brief but handy guide to show you the kind of data you’d expect to see if you were suffering from the Penguin filter on Google: Is Your Site Affected By Penguin? from Ben Harper... -
The Datification of Marketing
Datification is the process of taking an activity or process and turning it into data. There are plenty of examples of this in our world thanks to new technology that has allowed us to track a wide variety of personal and business metrics. For example, apps like MapMyRun track your route, your fastest speed, average speed, calories burned and other key f... -
5 Ways Around ‘Not Provided’
Google announced that before the end of the year 100% of your organic keyword data from Google will show as ‘not provided’ in Google analytics. For digital marketers, this is simply bad news. Google Analytics and digital marketing more generally are supposed to be fully trackable and transparent - a medium where we can finally...