Why You Should Outsource Your Content Marketing

Content marketing is the here and now of digital marketing. According to Mashable, 62% of companies outsourced their content marketing to an agency, or combination of agencies in 2013. However, many companies are still having the debate as to whether to let something so integral to their business be outsourced.

At this point, it’s worth noting that our view is slightly bias as a company that does provide content marketing services. However, we always strive to be data led and objective in our recommendations - and all of the signs point to the fact that outsourcing your content marketing makes perfect sense. Continue reading →

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The Datification of Marketing

Datification is the process of taking an activity or process and turning it into data. There are plenty of examples of this in our world thanks to new technology that has allowed us to track a wide variety of personal and business metrics. For example, apps like MapMyRun track your route, your fastest speed, average speed, calories burned and other key fitness metrics to give you all of the required data, as well as data that you may have never thought was accessible before - ‘dark data’. Continue reading →

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5 Ways Around ‘Not Provided’

Google announced that before the end of the year 100% of your organic keyword data from Google will show as ‘not provided’ in Google analytics. For digital marketers, this is simply bad news. Google Analytics and digital marketing more generally are supposed to be fully trackable and transparent - a medium where we can finally analyse all of our data. But Google is starting to put an end to that. Google has made no secret of it’s desire to hamper those trying to manipulate search rankings, the problem is though that organic keyword data is a valuable source of information for any business owner or marketing team, regardless of any SEO activity you may be undertaking. Continue reading →

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