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Outreach Etiquette & Tips
A huge aspect of content marketing now revolves around good PR. You need to be building – and maintaining – relationships left, right and centre in order to effectively promote and help brand the clients you work with, not just for search engine rankings, but for real consumers to discover. Speaking to people who run websites or blogs online is... -
Digital Marketing Tips For Music Promotion
The music industry is arguably a lot harder to break into than it was a generation ago – although some might say it’s actually easier, it just depends on how you define ‘success’. Whilst modern platforms give everyone the chance to have their 15 minutes of fame, it’s now increasingly difficult to actually get anywhere in an ov... -
Why SEO Might Not Be The Key To Your Success (When Writing Product Descriptions)
Before you work yourself up into a blind panic, yes, SEO is still very much relevant, important and vital in any business strategy. However. If you ignore great content when you’re writing the descriptions for products on your website, much like in other areas of marketing, you’re doing yourself a huge disservice. Why? Because you’re not ... -
When Social Media Gets Too ‘Social’
In the world of Social Media, the aim is to get as many people talking about your brand as possible, and to promote the brand ethos in everything you do. Whilst it’s definitely marketing, it’s the aspect that most gives the company a voice, and so we’re reminded not to be too ‘salesy’ or too promotional. In fact, we’re o... -
How To Get Creative With Content For ‘Duller’ Brands
If you’re passionate about typically popular issues, such as music, sport or film, then it can be absolutely heart-breaking to be faced with the task of marketing and writing about things like insurance, or financial services. But why does it have to be? Can’t you find a way to combine the things you love with, well, the things everyone else lo...