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Why SEO Might Not Be The Key To Your Success (When Writing Product Descriptions)
Before you work yourself up into a blind panic, yes, SEO is still very much relevant, important and vital in any business strategy. However. If you ignore great content when you’re writing the descriptions for products on your website, much like in other areas of marketing, you’re doing yourself a huge disservice. Why? Because you’re not ... -
When Social Media Gets Too ‘Social’
In the world of Social Media, the aim is to get as many people talking about your brand as possible, and to promote the brand ethos in everything you do. Whilst it’s definitely marketing, it’s the aspect that most gives the company a voice, and so we’re reminded not to be too ‘salesy’ or too promotional. In fact, we’re o... -
How To Get Creative With Content For ‘Duller’ Brands
If you’re passionate about typically popular issues, such as music, sport or film, then it can be absolutely heart-breaking to be faced with the task of marketing and writing about things like insurance, or financial services. But why does it have to be? Can’t you find a way to combine the things you love with, well, the things everyone else lo...