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SEO & The Link Building Dilemma

Now I call the current factor of link building a dilemma, for one reason. Because many marketers and clients are still unaware of the impact of targeted link building. While link building has been...

Getting Board Sign Off on PPC

One of the most common questions I get asked is whether running pay-per-click campaigns on the likes of Google AdWords, Bing, or social media channels are worth it. My answer is generally that it’s...

So Long, Exact Match

You know when there’s a feeling of inevitability that something is going to come to an end? Well, that’s how it’s been with Google AdWords exact match keywords for a while now. For years,...