-
Using Call To Action Buttons On Facebook
In February, Facebook added the ability to add call to action buttons to newsfeed based ads. This means that advertisers can now tempt users with the following call to action messages direct in their newsfeed ads: Here’s an example of how the ads can look with the call to action fixed in the bottom right corner: If you use Facebook adve... -
Creating Content That Converts
Most businesses now accept that they need to create content as part of their digital marketing strategy, but how do you create content that converts? Content that drives sales, sign ups, and engagement is key to driving return on investment from your content marketing, and here’s how to get started. Respect Your Audience This is a great ... -
eMetrics San Francisco
We’re proud to announce that I will be speaking at the eMetrics summit in San Francisco on the 19th March. The conference runs 16-20th March, and brings together the marketing world in a conference focussed on data and metrics. My talk is titled “Using Data To Lower Your Facebook CPA’s”. This will cover our three step process for ... -
7 Metrics You Must Measure On Google Analytics
As a data focussed agency, Google Analytics is our bread and butter. It is the starting point for most of our work - it helps inform strategy, provides results, and can be used to suggest which advanced data sets to look into first. Because of our love for Analytics, we’ve decided to share with you 7 key metrics that you have to be measuring an... -
Facebook Core Audiences Are Coming
Facebook has announced that ‘core audiences’ are being rolled out in the coming weeks. This again changes the ad creation flow slightly within the platform, and also adds some interesting new options. Facebook continues to change it’s system regularly with new rollouts in the quest to monetise the platform as strongly as possi...