Moonfruit
Paid search and organic strategy for a free website building platformWhat We Achieved
We’ve launched Moonfruit into South Africa, the Netherlands and other countries through paid search efforts whilst achieving CPA targets. Moonfruit is now clear of any penalties, and we have solved issues in the infrastructure of the main site, and the sub-domains where their customers websites are hosted as a result of our work. This is resulting in an upturn in organic traffic all round.
Who are Moonfruit?
Moonfruit are an online web building website. There are hundreds of thousands of websites build on the Moonfruit system every year – from people starting small businesses, to those simply sharing their hobbies.
What We Did
Our work has been widely varied for Moonfruit. Our core services have included optimising paid search performance to drive conversions, working on link analysis to clear up any penalty issues, and working on the site from an on-page technical perspective in order to ensure everything is in the best possible state.
Our core remit on the paid side has been to launch Moonfruit into new markets and work on the UK PPC whilst achieving aggressive cost per acqusition targets. We did this by analysing historical paid activity and monitoring the competition across all markets to create the best campaigns possible.
What They Said
“I’ve worked with Datify on a number of occasions, and they always add great value to every project. They’ve made a great start with Moonfruit, and we’re looking forward to seeing performance continue to improve over time.”
Richard Dennys, Marketing Director
