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Making The Most Of Website Custom Audiences On Facebook
Facebook told us it was testing new custom audience features back in October, and this week it’s been announced that they are being rolled out for all advertisers. The new developments are the ability to create custom audiences for mobile app users, and from your website via a remarketing pixel. The ability to create a custom audience from... -
Facebook v Google: Revenue Wars
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we’ve outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We’ve also g... -
The Role Of PPC In Your Organic Strategy
Paid & organic search are often seen as completely separate by brands and agencies alike. In fact the strategy and implementation for both aspects should go hand in hand. As controlling your organic traffic through SEO becomes continually harder, many marketers have felt that paid search is the only way to go. The statistics seem to back th... -
The Value Of Competitor Analysis On Social Media
We strongly believe that no matter how seriously you take your social media activity, you should focus at least some of your time in analysing your competition. The below presentation gives you a quick overview of what metrics are available in a competitive sense on the social media platforms, and some handy tips for how to present them to maximise insight...