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Outreach Etiquette & Tips
A huge aspect of content marketing now revolves around good PR. You need to be building – and maintaining – relationships left, right and centre in order to effectively promote and help brand the clients you work with, not just for search engine rankings, but for real consumers to discover. Speaking to people who run websites or blogs online is... -
Are you a digital marketing rockstar?
No matter your role, level of experience, or industry, a lot of people still fancy themselves as a bit of a digital marketing rockstar. Even the folk in the IT department often think they know it all. Well, it’s time to stop hiding behind your screens and put your real-life knowledge to the test with our digital marketing rockstar quiz! Our qui... -
When Social Media Gets Too ‘Social’
In the world of Social Media, the aim is to get as many people talking about your brand as possible, and to promote the brand ethos in everything you do. Whilst it’s definitely marketing, it’s the aspect that most gives the company a voice, and so we’re reminded not to be too ‘salesy’ or too promotional. In fact, we’re o... -
How To Get Creative With Content For ‘Duller’ Brands
If you’re passionate about typically popular issues, such as music, sport or film, then it can be absolutely heart-breaking to be faced with the task of marketing and writing about things like insurance, or financial services. But why does it have to be? Can’t you find a way to combine the things you love with, well, the things everyone else lo... -
Why You Should Outsource Your Content Marketing
Content marketing is the here and now of digital marketing. According to Mashable, 62% of companies outsourced their content marketing to an agency, or combination of agencies in 2013. However, many companies are still having the debate as to whether to let something so integral to their business be outsourced. At this point, it’s worth n...