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Insight Through Data Visualisation
A lot is written about big data and the insight that it can generate. However, a lot of the time there is a case of ‘big data for big datas sake’, with companies over complicating their data needs because they feel they should be as advanced as possible. Sometimes, less is more. Stripping your data back into what is truly requ... -
The Datification of Marketing
Datification is the process of taking an activity or process and turning it into data. There are plenty of examples of this in our world thanks to new technology that has allowed us to track a wide variety of personal and business metrics. For example, apps like MapMyRun track your route, your fastest speed, average speed, calories burned and other key f...