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What The World Cup Means For Advertisers
It’s nearly here. The Fifa World Cup of 2014 in Brazil has been long anticipated. The competition finally kicks off on Thursday 12th June when Brazil face Croatia. For many, the World Cup is simply a good watch, but for advertisers there can be a lot of pressure to get involved. No matter whether you advertise on Facebook, Google, Twitter... -
Key Insights From Socialbakers Engage London 2014
Socialbakers Engage is one of the best social media marketing conferences in the world, let alone the UK. With expert speakers from Socialbakers as well as from large companies who are winning at social, this was one conference we could not turn down the invitation to. Below you can find our roundup of the days key insights. The Social Layer:&n...; -
Brighton SEO 2014
Brighton SEO is one of the biggest events in the search marketing calendar. With over 2,000 SEO’s from agency and in-house roles gathering on the South Coast, we just had to be in attendance. Below is our summary of the day and highlights from some of the speakers that we managed to catch. Stacey Cavanagh, The Habits That Land You Links ... -
Using Data To Lower Your Facebook CPA > eMetrics
The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014. If you want to read this along with the slides, they can be viewed from slideshare below: How To Use Data To Lower Your Facebook CPA: eMetrics Summit from Ben Harper Transcript Good afternoon. What a great conference this has been so far, I’... -
eMetrics San Francisco Roundup
So the time has finally come for eMetrics in San Francisco. eMetrics is one of the biggest gatherings of data and insight professionals across the globe, and we’re lucky enough to be speaking at the event. In this blog we’ll keep a live update of the most interesting quotes and stats that come out from the variety of speakers. As there are thre...