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Are you a digital marketing rockstar?
No matter your role, level of experience, or industry, a lot of people still fancy themselves as a bit of a digital marketing rockstar. Even the folk in the IT department often think they know it all. Well, it’s time to stop hiding behind your screens and put your real-life knowledge to the test with our digital marketing rockstar quiz! Our qui... -
Product Listing Ads: Optimise To Succeed
Product Listing Ads (PLAs) are a fantastic advertising option that, if used well, can generate a highly positive ROI. Whilst there was plenty of uproar when Google moved PLA’s into an exclusively paid model, this has actually helped create more opportunity to succeed as poor quality items aren’t being advertised and therefore the shopping exper... -
Creating a Paid Digital Media Plan
Creating a paid media plan is massively important, particularly when you are embarking on a large scale campaign. The purpose of the paid media plan is to focus your attention, calculate your efforts, and ensure that you are not taking a scatter gun approach without being data informed. The key to your media plan is to quantify your plan, based on a ... -
Using Data To Lower Your Facebook CPA > eMetrics
The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014. If you want to read this along with the slides, they can be viewed from slideshare below: How To Use Data To Lower Your Facebook CPA: eMetrics Summit from Ben Harper Transcript Good afternoon. What a great conference this has been so far, I’... -
Facebook Core Audiences Are Coming
Facebook has announced that ‘core audiences’ are being rolled out in the coming weeks. This again changes the ad creation flow slightly within the platform, and also adds some interesting new options. Facebook continues to change it’s system regularly with new rollouts in the quest to monetise the platform as strongly as possi...
