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How to Improve Your Local Search Rankings
Fed up of not ranking for those local phrases? Well its time you did something about it. It’s safe to say that local search is becoming more and more important, whether you’re a local sandwich bar or a national domino’s pizza chain, a local SEO strategy is key to driving more customers through your shop doors. Ever since Google’s Hummingbird updat... -
Why Has Google Gone Against Authorship?
This isn’t going to be a instructive or educational post, just a pure rant from me about Google and how they get away with promising one thing and then doing the complete opposite. There’s probably 20 things I could discuss here but the one that really got my eye was their decision to remove authorship and Google + circles from their SERPs. Mos... -
Outreach Etiquette & Tips
A huge aspect of content marketing now revolves around good PR. You need to be building – and maintaining – relationships left, right and centre in order to effectively promote and help brand the clients you work with, not just for search engine rankings, but for real consumers to discover. Speaking to people who run websites or blogs online is... -
Digital Marketing Tips For Music Promotion
The music industry is arguably a lot harder to break into than it was a generation ago – although some might say it’s actually easier, it just depends on how you define ‘success’. Whilst modern platforms give everyone the chance to have their 15 minutes of fame, it’s now increasingly difficult to actually get anywhere in an ov... -
Why SEO Might Not Be The Key To Your Success (When Writing Product Descriptions)
Before you work yourself up into a blind panic, yes, SEO is still very much relevant, important and vital in any business strategy. However. If you ignore great content when you’re writing the descriptions for products on your website, much like in other areas of marketing, you’re doing yourself a huge disservice. Why? Because you’re not ...
