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The Role Of PPC In Your Organic Strategy
Paid & organic search are often seen as completely separate by brands and agencies alike. In fact the strategy and implementation for both aspects should go hand in hand. As controlling your organic traffic through SEO becomes continually harder, many marketers have felt that paid search is the only way to go. The statistics seem to back th... -
5 Ways Around ‘Not Provided’
Google announced that before the end of the year 100% of your organic keyword data from Google will show as ‘not provided’ in Google analytics. For digital marketers, this is simply bad news. Google Analytics and digital marketing more generally are supposed to be fully trackable and transparent - a medium where we can finally...
