Using Data To Lower Your Facebook CPA > eMetrics

The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014.

If you want to read this along with the slides, they can be viewed from slideshare below:

Transcript

Good afternoon. What a great conference this has been so far, I’ve certainly learned a lot and hopefully you have too. My session is going to continue the marketing data theme, by covering the topic of “Using Data To Lower Your Facebook Cost Per Acquisition”. First of all though, who am I? I’m Ben Harper, co-founder of Datify, and the token British person on the bill! You can reach me on any of these details, and please feel free to tweet me @benharper87 at any time during or after with any questions or comments. Continue reading →

Facebook Core Audiences Are Coming

Facebook has announced that ‘core audiences’ are being rolled out in the coming weeks. This again changes the ad creation flow slightly within the platform, and also adds some interesting new options. Facebook continues to change it’s system regularly with new rollouts in the quest to monetise the platform as strongly as possible, and below we’ll take you through the latest changes.

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Making The Most Of Website Custom Audiences On Facebook

Making The Most Of Website Custom Audiences On Facebook

Facebook told us it was testing new custom audience features back in October, and this week it’s been announced that they are being rolled out for all advertisers.

The new developments are the ability to create custom audiences for mobile app users, and from your website via a remarketing pixel. The ability to create a custom audience from your website users is hugely powerful for Facebook advertisers, and here we talk about how to set this up, and how to take full advantage of the change. Continue reading →

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Biddable World Live Roundup

Biddable World is the latest event by the organiser of the Content Marketing Show & BrightonSEO - Kelvin Newman. The event took place on January 21st 2014 at the Institute of Education in London.

The Datify team were in attendance, both to see some great speakers from around the industry, and to support Ben in his talk on “How & Why To Become A Power Editor Power User” which you can also read on our blog.

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