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When Social Media Gets Too ‘Social’
In the world of Social Media, the aim is to get as many people talking about your brand as possible, and to promote the brand ethos in everything you do. Whilst it’s definitely marketing, it’s the aspect that most gives the company a voice, and so we’re reminded not to be too ‘salesy’ or too promotional. In fact, we’re o... -
Key Insights From Socialbakers Engage London 2014
Socialbakers Engage is one of the best social media marketing conferences in the world, let alone the UK. With expert speakers from Socialbakers as well as from large companies who are winning at social, this was one conference we could not turn down the invitation to. Below you can find our roundup of the days key insights. The Social Layer:&n...; -
How Non-Profits Can Win At Facebook Marketing
On the whole non-profit organisations don’t often have a large budget to spend on Facebook marketing, as compared with their counterparts in the business world. With the exception of the elite, well-funded charities, non-profits need to be smarter than most to get ahead and make the best of their social presence. This quick guide will pro... -
Creating a Paid Digital Media Plan
Creating a paid media plan is massively important, particularly when you are embarking on a large scale campaign. The purpose of the paid media plan is to focus your attention, calculate your efforts, and ensure that you are not taking a scatter gun approach without being data informed. The key to your media plan is to quantify your plan, based on a ... -
Using Data To Lower Your Facebook CPA > eMetrics
The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014. If you want to read this along with the slides, they can be viewed from slideshare below: How To Use Data To Lower Your Facebook CPA: eMetrics Summit from Ben Harper Transcript Good afternoon. What a great conference this has been so far, I’...