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Using Call To Action Buttons On Facebook
In February, Facebook added the ability to add call to action buttons to newsfeed based ads. This means that advertisers can now tempt users with the following call to action messages direct in their newsfeed ads: Here’s an example of how the ads can look with the call to action fixed in the bottom right corner: If you use Facebook adve... -
Facebook Core Audiences Are Coming
Facebook has announced that ‘core audiences’ are being rolled out in the coming weeks. This again changes the ad creation flow slightly within the platform, and also adds some interesting new options. Facebook continues to change it’s system regularly with new rollouts in the quest to monetise the platform as strongly as possi... -
Why You Need To Boost Your Facebook Content
So, you’ve got your Facebook page up and running but all of a sudden your organic reach is dropping. This is common, and is down to two main factors: - Lack of, or declining engagement - Increasing competition for your audience’s attention What can you do about? Well, with Facebook, you can boost your posts to achieve a consistent l... -
Which Nation Leads The Sochi Social Media Medal Table?
The Winter Olympics in Sochi, Russia is well under way. But, who is leading the social media medal table? We’ve had a dig into some social media data to see which nation is in the lead. Firstly, we’ve looked at the number of Twitter mentions for key countries as compared to their medal counts (all data 01/02/2014 - 11/02... -
Making The Most Of Website Custom Audiences On Facebook
Facebook told us it was testing new custom audience features back in October, and this week it’s been announced that they are being rolled out for all advertisers. The new developments are the ability to create custom audiences for mobile app users, and from your website via a remarketing pixel. The ability to create a custom audience from...