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The Social Networks To Watch in 2014
With 2014 now a month old, we thought it’d be a great time to have a look at the next 11 months and lay down some predictions as to which social networks will begin to truly emerge as a force to be reckoned with. Snapchat Snapchat had a huge year in 2013, but 2014 will be the year that truly defines it. In 2013 they grew, fast - and also ... -
Facebook v Google: Revenue Wars
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we’ve outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We’ve also g... -
How To Take Advantage Of Facebook’s Trending Content
Facebook has finally launched trending content for some users. This roll out has been long anticipated since Facebook launched hashtags officially last year. The presence of the trending content section gives businesses on Facebook new opportunities to increase their reach and their brand awareness in a natural way. Our video below talks ... -
Early Results From Twitter Advertising
Twitter advertising’s self serve platform has now been live in the UK for a couple of months, however few results have emerged publicly. We’ve been running a few campaigns recently that have seen some interesting results, and some really positive return on investment for our clients. From a platform perspective, it’s really interest... -
How & Why To Become a Power Editor Power User
The following is a rough transcript of Ben Harper’s presentation at Biddable World on 21st January 2014 on “How & Why To Become A Power Editor Power User”. You can follow the slides when reading the transcript by viewing below: Biddable World: How & Why To Become a Power Editor Power User from Ben Harper Transcript Hi...