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Facebook Core Audiences Are Coming
Facebook has announced that ‘core audiences’ are being rolled out in the coming weeks. This again changes the ad creation flow slightly within the platform, and also adds some interesting new options. Facebook continues to change it’s system regularly with new rollouts in the quest to monetise the platform as strongly as possi... -
How To Take Advantage Of Facebook’s Trending Content
Facebook has finally launched trending content for some users. This roll out has been long anticipated since Facebook launched hashtags officially last year. The presence of the trending content section gives businesses on Facebook new opportunities to increase their reach and their brand awareness in a natural way. Our video below talks ... -
The End Of Sponsored Stories
Facebook have announced that sponsored stories will be removed as an option by April 9th 2014. This is in a move to simplify the Facebook advertising system, and we feel it will have a positive effect on the overall user experience, and encourage brands to up their game in terms of targeting, leading to better results. Watch the video below for our f... -
Our View On Twitter’s Advertising Targeting Options
Twitter’s self serve advertising platform finally launched into the UK this November, and has already made a name for itself as a very useful platform for advertisers. We have personally seen strong results from Twitter advertising when promoting our recent social media eBook to relevant members of the Twitter community, and therefore understand the ... -
It’s Not Facebook, It’s You
A lot has been written about the problems facing Facebook advertising in 2013. Here, I give my thoughts on the platform to argue that actually a lot of the issues are down to sloppy advertising campaigns by agencies and brands. Not targeting adverts properly leads to a poor user experience, and a growing frustration with the adverts & Facebook in...