What The End of The Like Gate Means For You
This week, Facebook announced the end of the like-gate
This week, Facebook announced the end of the like-gate. Like-gates are a fairly old hat tactic in Facebook marketing. Incentivised fans have traditionally been cheaper to acquire than genuinely passionate fans, howver their lifetime value is much lower and they don’t contribute to engagement rate uplifts over time.
We’ve had a lot of brands asking us questions about the removal of the like gate and what it will mean for their cost per fan metrics, and other advertising goals. We’ve examined the issues in the video below.
What The End of The Like Gate Means For You
Facebook has announced the end of the like gate this week. Find out what it means for you in our latest video.
Do you plan to change your tactics in the wake of these changes? If so, let us know in the comments!