The Infographic Creation Process

At Datify, we create infographics as a good piece of content that we can outreach and place in strong positions on external sites. Despite their overuse in the industry, a quality infographic can still generate great results, as sites are much more likely to take a piece of image-led content than stand alone text.

We’ve spent a lot of time optimising our process for infographic creation, in order to give clients the best possible service, and create the best possible content.

It all starts with the brief. As we tend to work on a retainer basis with clients, we often brief ourselves. This may sound odd, but as we usually create a 6 month content calendar for clients based on data around their industry and audience, we already have a good steer of potential topics to create content around. We run these ideas by the client at the strategy creation stage, and therefore can get started at the right moment with content creation without a long sign off process.

Once the idea is formalised, we move into scope and research. We start by outlining 4 or 5 key stats that we want to highlight. These could be literally anything – but the important thing is that they frame the conversation, and cover the topic. We’ll then go away and do some research around these key stats to find out the detail, and to give us further ideas based on what data is out there.

From this initial data dive, we’ll usually find the majority of the stats we need, and will then get to work in cutting and analysing the data in order for us to create graphs, charts, and images that represent it in a visual and engaging way.

Once we have the stats to make an impact, we brief our designers to get to work. Sometimes we create infographics in house using Photoshop and other tools, but we also have a few trusted freelancers that we turn to for specific needs or for overspill. We tend to go through a few versions of an infographic before we’re happy with it, before sending to the client who will then also often have a little feedback to implement.

Once the piece is finalised and everyone is happy with it we go live. This will be to go live on the clients blog first, before outreach to a wider audience through our content distribution efforts.

To find out more about our infographic creation & distribution package and how we can help you on a one off basis, please click here.