Rocket Lawyer are a US based start up, backed by the likes of Google & LinkedIn. They moved into London to start their UK operation in the Summer of 2012, and Datify were later picked to launch their social media presence into the business community.

First, we set about diving into social insights based on the Rocket Lawyer Facebook page in the US to see who their core audience were on the channel. Using this data we were able to acquire new fans for the brand new page at market leading rates, whilst creating content that engaged this audience as they grew. The target was business owners, with a particular focus on female business owners due to the demographic make-up of the US page, and a conversion rate analysis that was conducted.

This led to a successful launch into the UK for Rocket Lawyer, and we hope to continue to see them do well as they develop their business.