Pay-per-click advertising is one of the most efficient ways of driving targeted traffic to your site at scale. PPC allows you to drive traffic to your site via paid search adverts on Google or Bing, with your advert showing based on the users search intent and location.

This means that the user is often in the buying phase and therefore conversion rates can be very strong.There are a variety of advert types these days, from standard search ads, to product adverts for instance where just your products show to users. There are also a number of extensions to adverts that can be used on Google such as the ability for click-to-call on mobile, sitelinks, and connections to social profiles.

We can help by providing the strategy and running your whole campaign for you, to allow you to sit back and reap the results of this highly relevant traffic. We provide a full management service, from ad creation, keyword targeting sets, ongoing optimisation, and transparent reporting.

We strongly recommend you consider a Paid Search strategy as part of your marketing mix, particularly due to the keyword conversion data that becomes available - allowing us to test keywords for their conversion rates prior to embarking on longer term SEO strategies.