Do you run a Facebook page for your business? If so, our short guide will help you realise the potential of your page by following a set process to make community management much more scientific.
I’ve personally been involved in running Facebook pages for a number of years, from small local business pages right up to those of multi-national companies with millions of fans. No matter what size your business or Facebook page is, this process will work for you if implemented correctly.
Not every page is run for the same reason; for some it’s all about brand awareness, for others it’s customer service, however all should fundamentally believe in the core concept of return on investment. If your budget for Facebook isn’t either generating a profit, or paying for itself by generating cost savings, then it’s time to make a change.
The whole concept relies on a belief in the following statement:
“Community management on Facebook is a science, not an art”
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How, you ask, can often light-natured content posted on a social media platform be classed as a science? The answer is data, and lots of it. Facebook’s platform is absolutely bursting at the seams with rich, user based data - allowing you to stay one step ahead of your competitors by becoming immersed in it and the insight that can be drawn from the data.
Following our seven step guide to effective data led community management will completely change the way you manage your Facebook page and view your key metrics.
If you follow this process, I am confident that your Facebook page will perform better than before and that you will be able to continually improve the performance of your page over time. This will allow you to increase your brand awareness, and return on investment by using data to plan your content intelligently.
All that is required is a hunger to better your Facebook presence, a belief in optimisation, a knowledge of the key metrics and how to mine the data, and some data analysis skills to draw out the key insights that will make the difference for your page.
A lot of the required work is labour intensive, which is where Datify can help - we provide full data analysis, content strategies, regular reporting, as well as full content management services, covering strategy, creation and implementation.
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