We strongly believe that no matter how seriously you take your social media activity, you should focus at least some of your time in analysing your competition.
The below presentation gives you a quick overview of what metrics are available in a competitive sense on the social media platforms, and some handy tips for how to present them to maximise insight potential:
As you can see, there is a wealth of data available to analyse your competitors social media activity in comparison to your own. From this you can draw out relevant insights that can drive your social media strategy forward.
There are numerous tools that can be used to draw out this data, or alternatively we are on hand to help as required. Gaining a deeper understanding of what your competitors are doing in terms of their posting strategy - from times of postings, to content types and content strands, and understanding how each aspect is performing allows you to not only see where you are overperforming, but also where you can improve with a ready made template.
Ben Harper
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