Audience Insight
Understanding your audience to ensure successWe have a unique suite of audience insight tools that track millions of content interactions every day. We leverage this data to create strategies that work for our clients across all platforms.
Audience Insight
We focus on understanding your audience at a level you wouldn’t think possible
Actionable Data
We only analyse data that can be used to improve your campaigns, take decisions, and increase ROI
Quality Reports
We don’t just dump data on you. Our team of analysts give you the intelligence you need to succeed.
Audience Insight
Better campaigns come from deeper understanding
It’s no coincidence that our campaigns drive better results than other agencies. We use our in-house content affinity tool to understand your audience at a deep level, and use this understanding to create tailor made campaigns to engage and convert your target audience into customers.
CONTENT AFFINITY
We track millions of interactions between users and content every day. This massive pot of data is the key to our audience insight and allows us to profile your audience like never before.
Competitor Analysis
Interacting with your audience at different touch points
In an industry where you have multiple competitors, there are always going to be things you can learn from others. We track your competitors across a number of metrics, and share market intelligence with you so that you can make the best decisions when it comes to new campaigns and activity.
BENCHMARK YOUR PERFORMANCE
Through competitor analysis, you can benchmark your performance against the industry and specific competitors. This allows you to report on your true performance in context.
Analytics
Making sure you’re set up to measure
Web analytics tools are hugely important when it comes to understanding your digital performance. We make sure that you’re set up in the right way, and that you’re tracking your goals – whether they be phone calls, sales, downloads, or contact form submissions.
LEARNING FROM DATA
Without having the right data in front of you, it is impossible to optimise your efforts and improve your digital performance over time. Our analytics audits and set up will ensure that you’re in the best position for understanding and growth.
