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How To Get Creative With Content For ‘Duller’ Brands
If you’re passionate about typically popular issues, such as music, sport or film, then it can be absolutely heart-breaking to be faced with the task of marketing and writing about things like insurance, or financial services. But why does it have to be? Can’t you find a way to combine the things you love with, well, the things everyone else lo... -
Insight Through Data Visualisation
A lot is written about big data and the insight that it can generate. However, a lot of the time there is a case of ‘big data for big datas sake’, with companies over complicating their data needs because they feel they should be as advanced as possible. Sometimes, less is more. Stripping your data back into what is truly requ... -
How Non-Profits Can Win At Facebook Marketing
On the whole non-profit organisations don’t often have a large budget to spend on Facebook marketing, as compared with their counterparts in the business world. With the exception of the elite, well-funded charities, non-profits need to be smarter than most to get ahead and make the best of their social presence. This quick guide will pro... -
Creating a Paid Digital Media Plan
Creating a paid media plan is massively important, particularly when you are embarking on a large scale campaign. The purpose of the paid media plan is to focus your attention, calculate your efforts, and ensure that you are not taking a scatter gun approach without being data informed. The key to your media plan is to quantify your plan, based on a ... -
Using Data To Lower Your Facebook CPA > eMetrics
The following is a rough transcript of my deck from eMetrics San Francisco on the 19th March 2014. If you want to read this along with the slides, they can be viewed from slideshare below: How To Use Data To Lower Your Facebook CPA: eMetrics Summit from Ben Harper Transcript Good afternoon. What a great conference this has been so far, I’...