Would you know if your site had been affected by Google Penguin? Many site owners are unaware that their site has been affected, so we’ve put together a very brief but handy guide to show you the kind of data you’d expect to see if you were suffering from the Penguin filter on Google: Continue reading
Paid & organic search are often seen as completely separate by brands and agencies alike. In fact the strategy and implementation for both aspects should go hand in hand.
As controlling your organic traffic through SEO becomes continually harder, many marketers have felt that paid search is the only way to go. The statistics seem to back this up with US search spend growing by 12% year on year in quarter 4 of 2013. A combination of increasing competition and Google changes have increased CPC’s gradually over the years, but paid search is very much worth investing in - particularly from the organic search perspective. Continue reading
